von Christian Gündling | Okt. 25, 2016 | 0 Kommentare
Trotzdem beeinflussen die persönlichen Präferenzen die Entscheidung maßgeblich. Selektive Wahrnehmung auf Kosten der Kundenorientierung - ausgelöst durch eine der bedeutendsten Fehlerquellen - das Anchoring.
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